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Amazon wants to make sure that their end customers find what they are looking for, and are happy with their purchase. These are factors that go into Amazon's algorithm for search.
Conversion Rate - Conversion refers to a customer visiting your product page and actually purchasing the product. When your conversion rate is higher, meaning there is a high percentage of people purchasing your product after visiting your page, it is an indication that this is a good product. It will rank higher than lower converting pages because customers do not like that product for whatever reason.
Images - Images are an important part to ranking. Pictures that are higher resolution allow customers to see what they are purchasing.
Price - The lower price is king on Amazon. When a customer sees the same product listed on Amazon, all other factors being equal, they will choose the lowest price option.
Availability - If you do not have product in stock or enough to fulfill the increased amount of sales, you will not rank high.
Reviews - Amazon wants their end customers to be happy. The way they can evaluate how well sellers are accurately describing their product, shipping quickly, and providing value to their customer is the review system. The review system works on a 1-5 star evaluation system. The more 5 star reviews you receive, the higher you will rank.
Listing Description - The keywords that are listed when you create a listing will influence the search. There are several areas that should have consistent keywords:
Ranking High in Amazon's Search will result in more sales for your product and business. Follow these ranking factor suggestions and you will be properly set up for Amazon SEO. If there are any other factors that you have found to increase your ranking, please contact us.
We're the oldest Amazon optimization consultants and product ranking expert online. We've been helping sellers rank better and sell more products on Amazon for over 5 years. Contact us we'll provide our best service.